Know Your Audience, Your Content, And Your Key Metrics: How To Create A Truly Social Business, com Lukas Maixner

It’s not enough to simply be “on” social. Getting a bunch of fans or followers is old hat. This is the era of analysis, insights, and optimization – and the organizations that understand and implement a robust social strategy will leave those that don’t in the dust. Join Lukas Maixner for a discussion on how to create an organizational environment centered around social success – from the copywriter to the c-suite. He’ll talk about how to create the best content, effective audience engagement, the nature of social ads, and how to identify, measure, and act on the key metrics for your brand.
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